Virtually every business's set of Key Performance Indicators includes one or more financial measure. As humans, we are often fixated on money. Here's a tough question: "How much is enough?"
Authors Cortines and Baumer take a couragous look at this topic and help us to identify with motivations that may or may not be healthy in our relation to finances. This is not a "rich people are bad" book by any stretch.
Our aim in our business(es) is to help our clients propel their teams forward in all directions, including financially. As is often cited at a C12 meeting, "No Margin, No Mission."