Recommended reading
Books that shape how we lead and work.
Our team reads a lot. These are the ones we keep recommending to each other, and to our clients.
The Five Temptations of a CEO
Patrick Lencioni
There are five temptations an executive face. It's impossible to avoid all of them. The question is, how do you avoid falling prey to them?
Good To Great
Jim Collins and Jerry Porras
Our BHAG is that navitend becomes a nationally recognized brand.
The 7 Habits of Highly Effective People
Stephen Covey
Stephen Covey's The 7 Habits of Highly Successful People: Powerful Lessons in Personal Change is a classic for both business and personal impact.
Basic Economics
Thomas Sowell
Follow the money. The view we hold of economics is nearly as impactful as our broader worldview. You might even consider them different sides of the same coin as our view of economics often reveals our worldview.
Black Liberation Through the Marketplace
Marcus M. Witchur and Rachel S. Ferguson
This book steps on everyone's toes, but is well worth the time.
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Eliezer Yudkowsky and Nate Soares
The Matrix could be both real and kill us all.
The Business of Expertise
David C. Baker
It's tempting to say, "I should be a consultant -- I am an expert". Yeah, maybe. Read The Business of Expertise to gain some clarity.
Secret Tradecraft of Elite Advisors
David C. Baker
How does an Elite Advisor think? Tradecraft? Now that sounds pretty cool.
EOS Life
Gino Wickman
The man behind EOS/Traction, Gino Wickman, has advanced to working in his "top left quadrant" which includes writing books, of which this is his latest as of October 2021.
Knock Out Networking
Michael Goldberg
Learn the X's and O's of Networking from an expert at KO Networking, Michael Goldberg.
China Study
Thomas Campbell
There is no end to the battles over what diet is the best. Not weighing (pun intended) in on that -- just sharing a bit about this title.
Software Engineering at Google
Titus Winters,Tom Manshreck, Hyrum Wright
It is hard to pin a description on Google. Google is a noun; Google is a verb.
Range
David Epstein
Seems like we've heard things like "Riches in Niches" and "10,000 hours" to become an expert but the generalist is no fool.
Unoffendable
Brant Hansen
If you just sold your business for a gagillion dollars and then someone took your favorite parking spot in front of Chipotle, would you be offended?
Brick by Brick
David Robertson and Bill Breen
Legos are a household name -- but not an overnight or no-brainer success. Not too long ago, they were almost bankrupt. What?!
Long Obedience in the Same Direction
Eugene Peterson
In retirement savings and obedience alike, getting started early pays off.
The Motive
Patrick Lencioni
Man, these kinds of books are tough, because you see yourself in both the good and the bad more often than not.
Seven Men: And the Secret of Their Greatness
Eric Metaxas
What does it take to be considered a great man? Best selling author Eric Metaxas presents seven men whose lives deserve some examination.
Make Sales Magical
Craig Andrews
Sales is challenging, right? Well, I think we often over complicate it. So does Craig Andrews.
Never Split the Difference
Chris Voss
The classic book on negotiation by retired FBI negotiator Chris Voss.
Accounting for the Numberphobic
Dawn Fotopulos
It's hard to get excited about an "Accounting Book". But, this one adds up.
Zero to One
Peter Thiel
New ideas are out there -- and every day someone is working on the next big thing.
Crunch Time
Rick Peterson and Judd Hoekstra
Seek to beat your personal average, not your personal best.
Shoe Dog
Phil Knight
I still remember my first pair of Nike Air high tops that were white with red and blue accents. Awesome shoes. Of course, I was not the only one who cared for them as they were stolen the same day I purchased them. I guess someone needed them more than I did.
Drive
Daniel Pink
Drive challenges everything we have learned in modern management about carrots and sticks, pay for performance and what really motivates people.
Measure What Matters
John Doerr
There is nothing new under the sun, but from time to time, some people do more than their part in carrying the water for the rest of us. John Doerr might be that water-carrier for those of us waking up to the ways to measure our organizations.
Ambition: Leading with Gratitude
Seth Buechley
From living in a commune to building and selling multiple companies in the competitive telecom space.
Updraft
Jacquelyn Freedman
If you're looking for "your next big thing", I would suggest that you stop looking around, take some time to consume the material in this book, and figure out how you can get the team you have to fly further, together.
God and Money
John Cortines and Gregory Baumer
No margin, no mission. But, we also have to ask "how much is enough?"
Mathematics: Is God Silent?
James Nickel
Math is all around us. Where did it come from? Did man invent or discover it?
Profit First
Mike Michalowicz
In Profit First, author Mike Michalowicz advocates for looking at our accounting in an odd, but useful manner.
Critical Chain
Eli Goldratt
If I had to pick one series of books on business (beyond Scripture), the books by Eli Goldratt on applications of the Theory of Constraints would likely be my pick.
The Phoenix Project
Gene Kim, Kevin Behr, and Gene Spafford
Learn about unplanned work, the enemy of our businesses.
Scrum
Jeff Southerland
The "agile" project management methodology has revolutionized the software development world.
encourage work
Frank Ableson
encourage. work.
Let's start there. If we can do those two things reasonably well, we're on the right track.
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Tell us what's going on. We'll listen, ask good questions, and give you a straight answer about whether we can help.

















































