Good to Great introduced a generation of business leaders to the concept of the BHAG, translated as "Big Hairy Audacious Goal."
The BHAG is what you would accomplish if you could have anything you wanted in your business.
What is your BHAG?
Ours is that navitend becomes a nationally recognized brand. We envision a day when our friendly sheep logo is on the hood of a winning nascar driver's ride and is the most awesome and talked-about Super Bowl commercial.